Packaging Re-Design Project

C'est ce que Filopur AG recherchait dans leur packaging design

Company:
Filopur is a Switzerland based company (see: filopur.com) and we are selling water filter devices for house-hold application (point-of-use) in the kitchen and bathroom. Generally, the products belong to the group of house-hold appliance.
We mainly export our products to Europe, Russia and Asia (mainly China); therefore the packaging has to include text passages in 5 different languages.

General Positioning:
Filopur is positioned as a high quality brand providing safe and reliable products. We want to communicate the importance of clean water for the customers personal health and well-being. Also the ecological aspect of drinking purified tap water is important.
The communication of these values should be supported by the packaging.

Task:
We need a new packaging design for our products. This covers a total of 4 packagings.

Packaging for:
- Water filter device (size: L:17.5cm; W: 17.0cm; H:11.5cm)
- Replacement filter fo… Voir plus