Packaging Re-Design Project
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Ce client a reçu 68 designs emballage de la part de 17 designers. Il a choisi ce design emballage de Dora Schall comme design gagnant.
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Brief de Design Emballage
Company:
Filopur is a Switzerland based company (see: filopur.com) and we are selling water filter devices for house-hold application (point-of-use) in the kitchen and bathroom. Generally, the products belong to the group of house-hold appliance.
We mainly export our products to Europe, Russia and Asia (mainly China); therefore the packaging has to include text passages in 5 different languages.
General Positioning:
Filopur is positioned as a high quality brand providing safe and reliable products. We want to communicate the importance of clean water for the customers personal health and well-being. Also the ecological aspect of drinking purified tap water is important.
The communication of these values should be supported by the packaging.
Task:
We need a new packaging design for our products. This covers a total of 4 packagings.
Packaging for:
- Water filter device (size: L:17.5cm; W: 17.0cm; H:11.5cm)
- Replacement filter for water filter device (size: L: 14.0cm; W: 7.5cm; H: 14.0cm)
- Shower filter device (size: L 11.0cm; W: 9.0cm; H: 9.0cm)
- Replacement filter for shower filter device (size: L 10.0cm; W: 9.0cm; H: 9.0cm)
Colors:
Please have a look to our website to see the colors we work with.
Mises à jour
The project has been upgraded to a non-refundable project. Please take your chance and submit your proposal.
Please consider:
The project includes a total of 4 packging:
HU-Line
- packaging for water filter device
- packaging for replacement filters
Shower filter
- packaging for shower filter device
- packaging for shower filter replacement cartridge
The general design can be the same but has to be adapted to the different product groups. The replacement filters are bought by customers who already have the filter at home, so this packaging can be designed more basic.
You find the patterns of each packaging in the download area.
The logo doesn't have to cover the complete box, it can also be used in a smaller version.
Added Monday, March 11, 2013
Project Deadline Extended
Reason: I am unforeseenly out of office next week and have only limited access to the internet. Therefore the timeline will be prolonged to postpone also the deciding phase.
Thank you for your understanding.
Added Friday, March 15, 2013
Marché(s) Cible(s)
Target: females, family oriented persons, house-wifes, 30 - 55 years. People who are interested in health, well-being and safety for their families.
Secteur / Type d'entité
Communication
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- Use product pictures (may be used isolated)
Use Filopur Key Visual (can be used in a small version) and Logo
Use Swiss flag