Women's retail clothing boutique logo - casual, comfortable

C'est ce que 3 Sisters (since 1959) recherchait dans leur logo design

Retail clothing boutique. Concept based on the identity of "3 Sisters" - (the name of the store) - together "since 1959."

Store will have 3 distinct personalities/clothing lines - one for each sister:
+Joye “joy” always happy, finding joy in everyday happenings (casual outdoor, living togs)
+Ande “warrior” strong, steady, (classic yet casual work collection)
+Peg “pearl” soft, nestled in a shell (comfortable at-home)

Logo should exude confidence through strong yet feminine typography.

A graphic representation of the concept of "3" is desired - i.e. 3 women depicting the three different styles, or some idealized representation of a family of "3".

A feeling of "comfort/comfortableness/cotton softness" should be implied.

If female figures are used, they must be realistic depictions of a normal adult female, i.e. not "stick" thin. One of the figures should reflect a "plus" size - the other two of "medium/regular" size. Voir plus