Online Gift Store needs a modernised logo

C'est ce que Browniepoints.co.nz Online Gift Store recherchait dans leur logo design

We have an online gift store "Browniepoints Ltd" which allows people to send gifts to people in New Zealand. We have a range of customers mostly international who love the chance to send a personalised gift to their loved ones and remember them on holidays, birthdays, anniversaries and other special events.
The store is now 10 years old, and we are going through a design upgrade - starting with the need for a new logo! The current one looks very tired and amateur.
We also want our colours changed, and want to move away from the orange and brown look to something more fresh and vibrant.
One of our core ideas is that "your gift can be there even when you can't", and we reinforce that by having personalised gift cards and wrapping every gift.
Our logo needs to capture that special nature of gift giving which makes the giver look and feel good as well as the recipient. Voir plus