Design a new logo for Livestrong Foundation!

C'est ce que Livestrong Foundation recherchait dans leur logo design

The Livestrong Foundation is a leading US based cancer support, research and advocacy organisation.

Designers, help the foundation leave the association with Lance Armstrong in the past and promote their new name with a new logo design!

Background:
Lance Armstrong's name has been tarnished forever since he admitted to being a drug cheat in a recent interview with Oprah Winfrey. But it's not just his personal brand that has taken a massive whack. Livestrong, the foundation Armstrong founded to help people living with cancer, is also in damage control, and perhaps understandably trying to distance itself from a man the world once revered. In it's efforts to escape unscathed from the doping scandel, Livestrong recently added "Foundation" to its name and created a new logo placing an emphasis on the Foundation part of the name.

Livestrong's Executive VP of operations Andy Miller described the change as "subtle" but "substantive" and said the positioning of… Voir plus