New logo for non-traditional, client friendly law firm

C'est ce que possibilities: "glo" or Grunden Law Office recherchait dans leur logo design

We are an estate and business planning firm in Fort Wayne, Indiana. We pride ourselves on being the anti-law firm and buck the system at every chance we get. Our process and fees are completely different than most law firms. We don't use the typical scales of justice, gavels, or courtroom pictures in any of our marketing. We focus on families, generations, working moms, and small business owners. We have been told time and time again that we are so different but our current logo really isn't all that different (attached). We have started using the nickname of "glo" on some things. We are changing our website to be a cleaner, modern site such as changing pictures to new circle format and we are working on a couple of infographics to describe our process. It's a tough balance between being professional/legal and being touchy feely. We don't want to alienate male clients but we also want to appeal to wives/moms as they typically initiate the planning process. We like circle log… Voir plus