Crowdsourced design for a crowdsourcing company

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Ce client a reçu 181 designs de logo de la part de 66 designers. Il a choisi ce design de logo de BeCreative comme design gagnant.
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Brief de Design de Logo
Work/Reduce, a new crowdsourcing tool for the advertising industry, needs an identity... and of course we're crowdsourcing it.
We're making things easier for people who get stuck doing boring, repetitive tasks on their computer. We get shit useful done for you. Your life gets better. That's it. No cliches, no bullshit.
Specifically, WorkReduce is like waving a magic wand at the most tedious parts of your day. Things like pulling data from systems, cleaning it, formatting it in spreadsheets. Copying & pasting pictures into powerpoints. Running quality checklists. All the things that when they pile up (and they always do), prevent you from being strategic.
Our tool is seamless to use -- almost like it's not there -- so our brand needs to be bold and memorable.
Bring it.
Updates
If you have any questions about what we're doing or what we want to look like, don't be shy!
Added Friday, October 10, 2014
Someone is getting paid! Love what I'm seeing, please keep it coming! If you're considering a submission but need more time, please let me know.
Added Friday, October 10, 2014
Keep these awesome designs coming! Our customers will be helping us select a final choice.
Added Wednesday, November 26, 2014
Marché(s) Cible(s)
Our target market is 30 and younger, and working at a hip, downtown ad agency or ad technology company. They're discerning and have great taste. We're providing them solutions to annoying problems.
Secteur / Type d'entité
Advertising
Texte du logo
Work/Reduce
Styles de logo qui vous intéressent
Logo d'Enseigne
Logo contenu dans une forme



Logo pictural
Un objet réel (texte facultatif)



Logo abstrait
Conceptuel / symbolique (texte facultatif)



Logo mot symbole
Logo (texte seulement)


Logo de Lettermark
Acronyme ou logo texte (texte seulement)



Styles de police à utiliser
Couleurs
Le designer choisit les couleurs à utiliser dans le design.
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- Clean, non-derivitive, modern. Useful on a web page, business card, twitter profile and all that jazz.
Ne doit pas comporter
- Silhouettes of people. Frills. Baroque shit. Representations of crowds. Swooshes. You get the idea.