Kopiko UK Facebook Design Project
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Ce client a reçu 42 designs Facebook de la part de 11 designers. Il a choisi ce design Facebook de Influential Guyz comme design gagnant.
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Brief de Design Facebook
Background - Kopiko is the world’s best selling coffee confectionery brand. Although new to the UK, it has been sold in 60 other countries for many years. Kopiko sweets are available in the UK in two varieties – creamy cappuccino and original coffee. Both are made with Java coffee beans for the authentic taste and aroma of real coffee. Kopiko sweets appeal to anyone who loves coffee, so the potential target audience is huge.
Campaign objectives - We are looking to create a 'buzz' around the product. We want to set up an attractive and engaging new Kopiko UK Facebook page which we can use as the basis for further activities to create interest. eg. Competitions where people have to 'like' the page etc.
Target audience. Potentially anyone who likes coffee and adults who likes sweets/confectionery. (Not to be aimed at children.) It needs to be positioned as a premium product.
Mises à jour
Added Tuesday, October 23, 2012
Project Deadline Extended
Reason: We need a bit more time to discuss potential designs with colleagues.
Added Tuesday, October 23, 2012
No one so far has taken a cue from our UK website, www.kopiko.co.uk which might have a few ideas which could be adapted.
Added Tuesday, October 23, 2012
Project Deadline Extended
Reason: The boss is away and unable to make a final decision before then!
Added Thursday, November 01, 2012
Marché(s) Cible(s)
Adults who enjoy coffee and confectionery
Secteur / Type d'entité
Campaign
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- Images of Kopiko
A visual cue pointing to the like button to encourage likes.
Ne doit pas comporter
- Nothing to suggest it's aimed at children as it should be positioned as a luxury treat for adults.