Kopiko UK Facebook Design Project

C'est ce que Kopiko UK recherchait dans leur Facebook design

Background - Kopiko is the world's best selling coffee confectionery brand. Although new to the UK, it has been sold in 60 other countries for many years. Kopiko sweets are available in the UK in two varieties - creamy cappuccino and original coffee. Both are made with Java coffee beans for the authentic taste and aroma of real coffee. Kopiko sweets appeal to anyone who loves coffee, so the potential target audience is huge.

Campaign objectives - We are looking to create a 'buzz' around the product. We want to set up an attractive and engaging new Kopiko UK Facebook page which we can use as the basis for further activities to create interest. eg. Competitions where people have to 'like' the page etc.

Target audience. Potentially anyone who likes coffee and adults who likes sweets/confectionery. (Not to be aimed at children.) It needs to be positioned as a premium product.
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