Exiro Nickel - Critical Minerals Exploration Company
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Ce client a reçu 379 designs de logo de la part de 118 designers. Il a choisi ce design de logo de GBDESIGN comme design gagnant.
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Brief de Design de Logo
SLIGHT UPDATES to existing logo.
Have attached existing logo and notes for improvement:
1. Strengthen the Symbol (Corner Fold + Pixel Scatter): simplify the pixel cluster: reduce the number of squares and/or group them more clearly to avoid visual noise. Balance weight with the font: The symbol feels lighter/thinner than the heavy wordmark: match stroke weight or adding more visual mass
2. Improve Alignment and Spacing: symbol feels slightly detached from the word “Exiro.” - Bring the symbol closer to the “o” or align it with the full height of the text. Or, integrate the symbol from the “i” or “r” for cohesion. Alternately, see #6.
3. Typography: could be refined. Could reduce the boldness slightly so the letters don’t feel overly heavy compared to the airy symbol or, consider a more geometric sans serif (e.g. Montserrat, Proxima Nova) to match the angular motif of the icon. Improve tracking on “MINERALS” (currently a bit loose on the dark version, tight on the light version).
4. Color Optimization: the light-blue gradient but could be more impactful: flatten or simplify the gradient for better printing.
5. Scalability and Small-Format : for small sizes (favicon, label, social): create a simplified icon version (just the fold, without pixels) - ie logo for 16 px, 32 px, and 64 px sizes.
6. Symbol–Wordmark: the symbol sits disconnected above the wordmark. Could consider attaching the symbol to the “E” or moving the symbol to the left of the wordmark (stronger brand block, more balanced).
Secteur / Type d'entité
Nickel Mining
Texte du logo
Exiro Nickel
Couleurs
Couleurs choisies par le client et à utiliser dans le design de logo:
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- 1. Strengthen the Symbol (Corner Fold + Pixel Scatter): simplify the pixel cluster: reduce the number of squares and/or group them more clearly to avoid visual noise. Balance weight with the font: The symbol feels lighter/thinner than the heavy wordmark: match stroke weight or adding more visual mass 2. Improve Alignment and Spacing: symbol feels slightly detached from the word “Exiro.” - Bring the symbol closer to the “o” or align it with the full height of the text. Or, integrate the symbol from the “i” or “r” for cohesion. Alternately, see #6. 3. Typography: could be refined. Could reduce the boldness slightly so the letters don’t feel overly heavy compared to the airy symbol or, consider a more geometric sans serif (e.g. Montserrat, Proxima Nova) to match the angular motif of the icon. Improve tracking on “MINERALS” (currently a bit loose on the dark version, tight on the light version). 4. Color Optimization: the light-blue gradient but could be more impactful: flatten or simplify the gradient for better printing. 5. Scalability and Small-Format : for small sizes (favicon, label, social): create a simplified icon version (just the fold, without pixels) - ie logo for 16 px, 32 px, and 64 px sizes. 6. Symbol–Wordmark: the symbol sits disconnected above the wordmark. Could consider attaching the symbol to the “E” or moving the symbol to the left of the wordmark (stronger brand block, more balanced).