New more modern logo. Celebrating 50 years in buisness

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Ce client a reçu 189 designs de logo de la part de 69 designers. Il a choisi ce design de logo de babyaga comme design gagnant.
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Brief de Design de Logo
Project Overview:
We are celebrating 50 years in business this year and want to take this milestone as an opportunity to refresh our logo. While we appreciate the essence of our current logo, particularly the way "AC" is incorporated, we’re looking for a design that adds more depth and modernity. One idea is to evolve the square element into a cube turned on its axis, symbolizing a fresh perspective while maintaining continuity with our existing brand identity.
Key Points to Consider:
Focus on "Alliance":
Within our industry, we are commonly referred to as "Alliance" rather than "Alliance Corporation, Builders and Managers."
The new logo should reflect this, emphasizing "Alliance" as the core of our identity.
Modernized Design:
Maintain the recognizable aspects of the current logo but introduce a sense of depth, dynamism, and innovation.
Explore a cube or 3D interpretation for a fresh yet familiar look.
Multiple Versions:
Provide a primary version focusing solely on "Alliance."
Optionally, include a secondary version incorporating "Alliance Corporation, Builders and Managers" for formal use.
Creative Direction:
The logo should convey trust, longevity, and a forward-looking attitude, celebrating our 50 years of excellence in building and management.
It should feel modern, professional, and versatile for use across various platforms, from digital to print.
Deliverables:
A primary logo design focusing on "Alliance."
An optional secondary version with the full name, "Alliance Corporation, Builders and Managers."
File formats suitable for digital and print use, including high-resolution and vector files.
Thank you for helping us commemorate this exciting milestone with a logo that reflects our legacy and future!
Marché(s) Cible(s)
Existing and New Client's, We are a Commercial Contractor and Construction Manager
Texte du logo
Alliance and a Version of Alliance Corporation Builders and Managers
Couleurs
Le designer choisit les couleurs à utiliser dans le design.
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- The AC format
Bien d'avoir
- 50 years