Email Marketing Campaign Brief
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Brief de Design de Marketing Électronique
We want to do an email marketing campaign around our consulting services. The attached documents provide back ground on our work but additional copy can be found below:
NS4ed is committed to helping you, the educator, make informed buying decisions based on local control and independent reviews through a simple, impartial and an effective approach.
In education, there exists a vast array of educational solutions – such as reading, science, language arts, and math curricula; school-wide reform programs; interventions; after-school programs; and new educational technologies. In the marketplace, providers could, and most do, claim to be able to improve educational outcomes and, in many cases, they all pretend to be supported by evidence. But a cursory review reveals that most evidence consists of poorly designed or advocacy-driven studies with some providers having such inadequate research as could only be described as case studies.
So the problem for State and local education officials is that they must sort through a myriad of such claims to decide which solutions merit consideration for their schools and classrooms. One US official stated the problem saying “many of these practitioners have seen interventions (solutions), introduced with great fanfare as being able to produce dramatic gains, come and go over the years, yielding little in the way of positive and lasting change – a perception confirmed by the flat achievement results over the past 30 years in the National Assessment of Educational Progress long-term trend”
NS4ed is a process by which we make you, the educator, the locus of control
OUR Approach:
With four simple, yet highly effective steps, NS4ed guides educators through an informed buying process that’s based on local control and review.
Step 1 — Research, Review, and Evaluation Criteria
Step 2 — Cost / Benefit Analysis
Step 3 — Education Survey & Culture Scan
Step 4 — Negotiation & Representation
Marché(s) Cible(s)
Education
Secteur / Type d'entité
Marketing
Styles de police à utiliser
Couleurs
Couleurs choisies par le client et à utiliser dans le design de logo:
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- HTML format that can be used in an Email Campaign
Bien d'avoir
- Additional Copy in Word