Brochure Design and "ready to print" layout.

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Ce client a reçu 8 designs de brochure de la part de 2 designers. Il a choisi ce design de brochure de Black Dot.... comme design gagnant.
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(BROCHURE)
PRODUCT ABSTRACT: “SAFETY SENSOR”
A trailer hitch ball sits on a sensing mechanism to detect a force exerted on the trailer ball. The tongue weight that is applied to the ball is transmitted through the ball onto the sensing mechanism, or load cell and signaled to a display mechanism onto a display window showing the results of the force as weight.
This is a measurement of the approximate downward force exerted by the tongue of a trailer on a trailer hitch.
A weight sensing mechanism, or tongue weight donut scale, or “SAFETY SENSOR” is placed directly under a hitch ball and through the ball’s anchoring bolt, all of which are anchored and tightened to the draw bar of the trailer hitch assembly. A read out can be viewed by a user to determine the apparent weight of an attached trailer at the point of connection to the hitch ball. The readout is seen through an indicator window which is an integral part of the indicator box and the weight sensing mechanism, or tongue weight donut scale or “SAFETY SENSOR”. The brochures front page view is of a typical towing vehicle and trailer showing a typical connection of the vehicles, utilizing the SAFEY SENSOR.
This tongue weight donut scale can work with all existing popular sizes of hitch balls and draw bars. It can tell the user what the tongue weight of his trailer is, at the exact moment, at the exact location, at the exact position, and at the exact time and temperature the display is read. It is much faster, more portable, much more convenient, more stable, greaseless, and much easier to use than the touted present day methods using a bathroom scale, pump type jacks, and other devices. Although other load cell type devices have been thought of they are not presently seen or at all prominent in the market place.
Many states in the United States have laws on the books relating to the lawful towing of a vehicle or trailer on the public highways. Lives are at stake when hauling takes place without knowing your TONGUE WEIGHT to be sure you are trailering within safe and legal limits.
SAFETY and LIABILITY in case of an accident are only two of the VERY important issues that compel the towing consumer to be aware and know their legal and safe towing tongue weight.
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TEXT 1
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PHOTO OF TRAILER/SUV
ROAD ACCIDENT
WITH KIDS, ETC
PHOTO OF PICKUP TRUCK WITH TRAILER HAULING OVER LOADED TONGUE WEIGHT OF CONSTRUCTION MATERIAL
( OPEN TRAILER WITH SIDE RACKS, 2 AXLES, 7’X16’ BED, ETC. WITH TRAILER TONGUE AND HITCH BALL/ASSEMBLY RIDING VERY, VERY LOW AT THE TONGUE/BALL CONNECTION )
………………………………………………………………...
TEXT 2
(BACK 8.5 X 11 PAGE OF TRI-FOLD BROCHURE)
TEXT 3
……………………………………………………………………
PHOTO OF
MOM, DAD AND KIDS ENJOYING CAMPING, HAULED BY A PICKUP, EXTENDED CAB TRUCK, AT AN RV CAMPING PARK WITH CAMP FIRE, AWNING. (Image of family, happy and safe, at out door camping trip)
…………………………………………………………………..
TEXT 4
TEXT 5
…………………………………………………………………
PHOTO OF BATHROOM SCALE - OLD TECHNIQUE OF WEIGHING TRAILER TONGUE (from internet)
TEXT 6,
OR PHOTO, ETC.
( Above Title Block )
~ SAFETY SENSOR ~
…………………………………………………………………1 ½” HIGH X 3” WIDE BLANK TITLE BOX WITH BLACK BORDER LINES AND WHITE BACKGROUND ( so vendor can stamp his own info )
~ SAFETY SENSOR ~
TRAILER TONGUE WEIGHT SENSOR
QUICK, AUTOMATIC READING FOR SAFE TRAILER TONGUE WEIGHT BEFORE HAULING ANY LOAD ………..
HIGH TECH ATTACHED SCALE READS WEIGHT WHILE TRAILER IS COUPLED TO HITCH BALL……NO MORE BATHROOM SCALES !!!!!
GRAPHIC OF DONUT SCALE AND ZOOMING UP FROM SUV AND TRAILER
(FRONT 8.5X11 PAGE OF TRI-FOLD BROCHURE)
1) Be sure all text is in a COLOR SCHEME that is EASILY READABLE, even in low light environments.
2) (POSSIBLE TO A LARGE OR SMALL DEGREE, DEPENDING ON YOUR OWN DESIGN THEME) I am partial to a sweeping, transparent, vague, see through, artistic background imagery & color, or variations of color, through the design. Maybe different degrees of intensity and meaning (gloomy throughout accident portions and happy/sunshine/bright at enjoyable portions (camping, etc).
3) USE VIBRANT COLORS (that attract attention) like at Art.com, click ARTISTS, view vibrant colors of PABLO PICASSO and VINCENT VAN GOGH.
4) The color of the Trademark logo (only the one above the Title Block) of ~ SAFETY SENSOR ~ to be reflective fluorescent.
5) Use quotation marks, etc. for most Text Statements.
6) Back side, center section (back of brochure) may not want to be so much text. Maybe this space is more effective as a pictorial message space ????????
7) Suggested color scheme for SOME items on the brochure:
ITEM COLOR
Safety Sensor St. Steel
Indicator Box see attached image
Indicator Box window Glaze
Indicator Box buttons Tan - ?
Trailer coupler galvanized
Trailer tongue black
Hitch Ball chrome
Hitch system black
Hitch Ball bolt & nut chrome
Towing vehicle body greenish
Trailer body White ?????
8) Possible text for TEXT #6 on Front Page Center section of brochure:
The SAFETY SENSOR (Donut Scale) is a very convenient, portable, quick and easy way to determine the Tongue Weight of your trailer, WHILE IT IS ATTACHED TO YOUR TOW VEHICLE. It is a HIGH TECH solution giving you a real time readout of the weight your trailer tongue is imposing onto your vehicle hitch system (Tongue Weight).
The SAFETY SENSOR (Donut Scale) comprises a sensing mechanism where the weight of your trailer tongue is detected when your trailer is coupled to the hitch ball. The weight is converted into a measurable signal and displayed in a LCD window.
STATES have laws on the books mandating lawful towing of a vehicle or trailer on the public highways. One of them is not to exceed the manufacturers rated Tongue Weight when hauling a trailer.
SAFETY and LEGAL LIABILITY in case of an accident are only two of the VERY IMPORTANT issues that compel the towing consumer to be aware and know their LEGAL and SAFE TOWING TONGUE WEIGHT.
COMPANY NAME
TELEPHONE NUMBER
WEB SITE ADDRESS
GENERAL CONSIDERATIONS:
1) “PATENT PENDING” on all documents and products.
2) ***** Be careful in using ‘safety’ type Marketing, not to scare existing hitch industry. They may be worried that you and your product will scare off consumers and the consumers will be deterred from buying or using a trailer or hitch and cause sales to go down.
3) Orient marketing to be a ‘partner’ of hitch companies, etc. promoting the industry, NOT ADVISARYS.
SAMPLES OF MARKETING “TEXT”:
“Trailer registrants are approaching 20 million in the USA and provide unlimited joy and utility to their owners…….”
“Owners of trailers are some of the safest drivers on the road and will use all means available to make their trips safer for them and their families…….”
“One of the first concerns of the Trailer Hitch Industry is safety and they are always improving their systems and accessories to be safer…….”
A High Tech safety product is now available as a trailer hitch accessory. It makes your towing experience even safer !!
The Trailer Hitch Industry never stops their quest for ultimate safety…..
This new High Tech “Safety Sensor” helps the trailer towing consumer to be more confident with added SAFETY and enjoy a relaxing “towing” experience……
The 21st Century brings us many high tech changes and improvements. Accessories to the Trailer Hitch Industry are no exception. Progressing from bathroom scales to hand jacks to digital ring scales to automatic Tongue Weight readings...High Tech is here to stay !!!
“High Tech answer to a time old and cumbersome problem…….”
“Getting where you are going ‘safely’ is a game you always want to win…..”
“I would spend ten (10) times that amount if it made it safer for my wife and kids……”
BE ON THE LOOK OUT FOR OUR HIGH TECH SOLUTION FOR WEIGHING YOUR TRAILER AXLES !!
People concerned about their family “must” own a trailer tongue SAFETY SENSOR.
It is so much easier than the old bathroom scale or jack routine……
“It’s hard to put a price on safety……”
“TONGUE WEIGHT is ALWAYS a liability factor in a trailer accident…….”
Compare the costs (in property and human suffering or death) of an accident……..with the costs of “PREVENTING” an accident.
“I couldn’t imagine driving around the country side trying to find a truck scale to weigh my trailer tongue weight……”
“Using a bathroom scale to weigh my trailer tongue weight is like using the 1800’s pony express to deliver a package instead of todays UPS…..”
“Your SAFETY SENSOR is an innovative, high tech, safety solution to a potentially dangerous and hazardous driving condition…..”
“Preventive measure for a disaster waiting to happen……”
“Something I never thought of…..”
“Wouldn’t take my kids on an RV trip without one…..”
**** “For the price of a hotel room for one night I can protect me and my family for a lifetime of trailering with a SAFETY SENSOR.”
Updates
Project Deadline Extended
Reason: late entries
Added Thursday, July 11, 2013
The graphic I provided is only a pencil graphic. I want all designers to expand on it and make it more colorful, appealing, and real looking. ie: Maybe use can use the color image of the Donut Scale as the top image of the graphic
Added Thursday, July 11, 2013
Secteur / Type d'entité
Marketing
Exigences
Doit avoir
- Colored graphic on front cover of brochure: Donut Scale zooming up from SUV and TRAILER.
I HAVE A GRAPHIC ALREADY FOR THIS BUT YOUR FORMAT DOES NOT LET ME DOWNLOAD IT INTO THIS FORM. PLEASE CALL ME SO I CAN EMAIL TO THE DESIGNER.