My lumberjack character - disruptive company in the traditional world of wood log delivery

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Ce client a reçu 75 designs de figurine de la part de 25 designers. Il a choisi ce design de figurine de Primitive Studio comme design gagnant.
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Brief de Design de Figurine
We need a logo design for Mon Bucheron, a French company. It means My Lumberjack.
We own and manage woods, we transform it industrially into very high quality (dry) logs and we commercialize them to individuals in France.
People can order the logs online or by phone and get the wood logs delivered at home.
We are disruptor into a very conservative and traditional market. We would like a character logo, bold and fun. The character should be in line with the name "my lumberjack".
We were thinking of playing on the stereotypes linked to lumberjack (e.g. rough forest man, red checkered lumberjack shirt…) and try at the same to support our message. The tag line (not mandatory on the logo) means: Don't take me for a fool. Our solution is not the cheapest but offers the best quality/price (30% savings/year).
We were, for example, thinking of making him a kind of superhero.
It can be either a character, or part of his body or a symbol suggesting a character - e.g. for the superhero, it could be a B instead of the S of Superman
Updates
Project Deadline Extended
Reason: Briefing has been refocused (we decided to go for a character logo).
We decided to increase budget and let you time to provide additional design as we believe character logo take more time to design.
Hope you will provide creative and fun designs.
Added Monday, June 10, 2013
Marché(s) Cible(s)
Individuals equipped with stove, ready to spend a little more for good quality logs with easy ordering and home delivery
Secteur / Type d'entité
Conservative
Texte du logo
Mon Bucheron
Styles de logo qui vous intéressent
Logo de figurine
Logo avec illustration ou personnage


Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- character logo - fun, bold lumberjack
Bien d'avoir
- We were, for example, thinking of making him a kind of superhero.
It can be either a character, or part of his body or a symbol suggesting a character - e.g. for the superhero, it could be a B instead of the S of Superman.
Fire, wood or logs can also be illustrated
Ne doit pas comporter
- no tree please