My lumberjack character - disruptive company in the traditional world of wood log delivery

C'est ce que Mon Bucheron recherchait dans leur character design

We need a logo design for Mon Bucheron, a French company. It means My Lumberjack.
We own and manage woods, we transform it industrially into very high quality (dry) logs and we commercialize them to individuals in France.
People can order the logs online or by phone and get the wood logs delivered at home.

We are disruptor into a very conservative and traditional market. We would like a character logo, bold and fun. The character should be in line with the name "my lumberjack".
We were thinking of playing on the stereotypes linked to lumberjack (e.g. rough forest man, red checkered lumberjack shirt…) and try at the same to support our message. The tag line (not mandatory on the logo) means: Don't take me for a fool. Our solution is not the cheapest but offers the best quality/price (30% savings/year).

We were, for example, thinking of making him a kind of superhero.
It can be either a character, or part of his body or a symbol suggesting a charact… Voir plus