Logo for new online retail company (home & kitchen product)

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Ce client a reçu 152 designs de logo de la part de 69 designers. Il a choisi ce design de logo de alexis alemán comme design gagnant.
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Brief de Design de Logo
We need a logo design for a new online retail company called Mamataro.com (website: http://mamataro.nextmp.net/). Mainly, we are selling Home & Kitchen category products, for example cookware, home decor, kid apparel, bedding, wall clock, wall painting, artificial flowers for home decor, curtain, rugs, etc.
Our philosophy:
A mother or wife buy home products is because she cares for her family. A cookware bought for preparing dinner for her family is a love expression. We want to support that and bring more love to every home.
That said, we greet our customer with casual and informal way, hence we want to communicate that our company (our staff) is gentle, loving, full of energy and happy, excellent customer oriented, flexible, yet firm and reliable.
We want a logo design which can be easily recognisable (unique and stand out from the rest), clean, simple, loving, full of energy and happy, will look professional on all marketing material,business cards, uniforms, websites, press etc
Please include an icon and text for the logo. Two (or max three color), for the text to apply on white or bright background.
Don't use gradient color.
Play with font for the text "mamataro.com"
Thanks and good luck...
P.S "Mama" means mother (in our case, young mother between 23-36 years old)
P.S We're looking for a meaningful logo, a logo that can explain who we are, and what our business is at the first glance.
Mises à jour
Dear all,
Added Wednesday, May 29, 2013
Project Deadline Extended
Added Sunday, June 02, 2013
Project Deadline Extended
Added Friday, June 21, 2013
Marché(s) Cible(s)
Married women (probably has kids), age between 23 - 36 years old
Secteur / Type d'entité
Marketing
Texte du logo
(None provided)
Styles de logo qui vous intéressent
Logo d'Enseigne
Logo contenu dans une forme



Logo pictural
Un objet réel (texte facultatif)



Logo de figurine
Logo avec illustration ou personnage


Logo mot symbole
Logo (texte seulement)


Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- Logo should be:
- unique (and stand out from the rest)
- eye catching and easily recognizable
- a meaningful logo, a logo that can explain who we are, and what our business is at the first glance.
- applicable for printing on material, uniforms, packaging paper, packaging box, business card, etc
Bien d'avoir
- - Logo has a story or solid concept like http://mbeans.com/ (peanuts everywhere)
- Logo indicate that our company (our staff) is warm, loving, full of energy and happy, excellent customer oriented, flexible, yet reliable
Ne doit pas comporter
- - should not use big icon, instead the text “mamataro” or "mamataro.com" should be dominant
- not looking for ordinary logo that is common, generic, hard to read, and similar to existing one in the market