Consumer as media "El consumidor es el medio"
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Brief de Design de Couverture de Livre
I'm writing a book about word of mouth and the consumer as the media "the book is in Spanish" so you have to use "El consumidor es el medio" the subtitle is and 30 examples that proves it "Y 30 ejemplos que lo acompañan"
Book is about the power of consumer nowadays , the book will combine the era of social media but also the power of one to one word of mouth meaning w/o being connected to an electronic platform
Consumer is the media is a book about the power that now the consumer has in this double way interaction between the brands and the consumer, between the services and the people between the social media and the traditional media.
Consumer is on control and it is because "consumer is the media"
About book principles
I love simple books white background, simplicity around the fonts and the images (simple is better)
Marché(s) Cible(s)
Marketing and digital marketing managers, social media managers, community managers, social media agencies, business people
Secteur / Type d'entité
Electronic
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- White backgroung, black and red fonts big fonts
Bien d'avoir
- the subtitle "Y 30 ejemplos que lo demuestran"