1/4 page print add needed for local government consultancy entering new line of business.
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Can you provide the content that you would like placed in the ad.
Thanks.
I haven't got exact content, but here are some things for inspiration:
Possible text:
Confused about Bond Ratings? Our Assessment delivers the tools you need to maximize your community's bond ratings. Find out more by calling 469-396-9640 or email us at info@texasgrays.com.
Possible Keywords/Key Phrases:
Bond Ratings, Minimize Interest Rates, Financial Responsibility, Stewardship, Save Tax Money
And, here's the full description of the service from my website:
The bond ratings system is confusing, at best. You know that you need to carry at least a 90-day General Fund reserve and manage your annual budget well. Beyond that, do you know how Moody's, S&P, and Fitch is using your demographic, fiscal, and financial information to arrive at the bond rating that ultimately determines what interest rate your community pays for its General Obligation Bonds?
Over the course of seven years as a City Manager, Jason Gray helped two different communities increase bond ratings 4 times, including leading McKinney, Texas to a top-rated AAA Moody's rating during his tenure. All of the ratings agencies use a combination of quantitave? and qualitative analysis to determine your ratings. We have worked with the ratings agencies to fully understand what their analysts are looking for and have developed a methodology to give you the insight needed to put your community's best foot forward.
Our Bond Rating Assessment will provide you a detailed report on what the agencies are looking at, what their red flags may be, and we will provide advice on how to best communicate your community's strengths to the analysts to ensure that you get the highest rating possible given your underlying financials. Then, we help prepare you and your financial team for the ratings calls, showing you exactly what to highlight as you represent the community. If you are ready to maximize your bond rating, call or email? us for more information.
Edit - email address above should be info@jdgraygroup.com
Thank you. I will submit a few concepts soon.
Thanks to all that are considering working with us on this - After seeing some of the initial designs, I realize that while I want to highlight the Bond Rating Assessments, I need some more information about my business in the ad. I would also like to include a brief mention (probably title only) of my other lines of service: Economic Development Consulting, Executive Dashboards, Strategic Planning & Performance Management, Public Policy Analysis, and Governance Training. Thanks!
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