I am really liking the logo shape of the sample I sent of Earthy Choice. The look can be very similar as far as font, color, etc or a different font and color scheme can be used, at the same time I also like the vector and gradient quality of the Jack Links sample I submitted this is what I mean by clean and strong looking. I am staying away from the "starbucks" look altogether. Also, there is no need to place est. 2015. Please keep submitting ideas and I will begin to comment and work one on one with you individually, should I like your direction. So please look at the two above logo samples and go straight from them.

Thank you!

Seeing as how we are still early in the design process, I have a made a change in the brief. Please read it if you're interested in this project. With that in mind, I have seen some really nice logos coming in and have commented on a couple of them. The new brief allows for more openness and creativity from you, the design community. My plan is to show our CEO the designs that are starting to come in and we may continue working with those designs or we may find someone saw our new brief and created something completely different than what I though and could blow my mind. Keep up with the creative flow. I will be involved as the designs come in.