UPDATE EXISTING LOGO - Lawn and Landscaping Company

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Ce client a reçu 175 designs de logo de la part de 31 designers. Il a choisi ce design de logo de doe comme design gagnant.
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Brief de Design de Logo
Re-design our existing logo artwork while preserving iconic "SHANNON" font across the top as is. Team is leaning in direction of layered different colored silhouettes i.e. light green for grass, dark green for tree light blue for sky inside a single or double line blue ellipse. Leaning away from painterly designs or too many colors.
Updates
"SHANNON" in original font or that shape across the top is a must. Most favored designs to date use shades of green of landscape silhouettes with tree as the main image, lawn or grass layer and horizon layer of blue. Realistic tree silhouette is a plus. Leaning towards a blue ellipse under the SHANNON name. Logos that have broken into green and blue with varying thickness were appreciated though maybe too un-traditional. Fades look cool on the screen but we are concerned about how they look transferred to trucks shirts etc.Painted effect of Birds, animals, sun etc is too much detail for our needs and may be difficult to scale and integrate to our printed adverts.Good work across the board! Winner will submit a design that stands out but keeps in the scope of the program! Added Monday, March 2, 2015
Project Deadline Extended
Reason: Dear Designers
We have reviewed the many excellent designs up until this point. The successful candidates thus far have responded thoughtfully to design brief updates and individual feedback with numerous consistent creative results.
That said-we have been hit with multiple snowstorms in our area over the initial design period. Ice over the course of yesterday into this morning and more snow expected this evening. The owners have to focus on the core winter business of snow removal which makes impossible for the review team to consider the full merit of your submissions.
We have no choice but to extend the deadline for submissions due to the weather. We have currently narrowed down the field to a select group of four based on prior reviews. We greatly appreciate your continued efforts and will to be making a selection from this select group by the extended deadline if not sooner based on further reviews.
Thank you all!
Dylan
Added Wednesday, March 4, 2015
Marché(s) Cible(s)
Homeowners.
Secteur / Type d'entité
It Company
Texte du logo
SHANNON - Lawn and Landscaping - Professional Results Guaranteed - Since 1987
Styles de logo qui vous intéressent
Logo pictural
Un objet réel (texte facultatif)



Logo abstrait
Conceptuel / symbolique (texte facultatif)



Styles de police à utiliser
Autres polices appréciées:
- see attached SHANNON for special font
Couleurs
Couleurs choisies par le client et à utiliser dans le design de logo:
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- Logo Text as per attached original logo. We thought that a blue ellipse under the "Shannon" seems to give a reason and definition to the arch.
Bien d'avoir
- a tree, blue sky, green grass- inside double blue ellipse
Ne doit pas comporter
- flat one color tree silhouettes-we have that already. Painterly artwork which would be difficult to scale/embed.