DNA does not equal Family

C'est ce qu'une entreprise en/au(x) Germany recherchait pour leur tattoo design

Start with the design I've attached, but it's not as good as I want. DNA is too long and stretched out and doesn't shout "DNA", I don't like the way they've tried to integrate the "does not equal" sign, and I think I want "Family" perpendicular to the overall direction of the rest of the piece. I would also like some colored highlights to the jester (I've included a pic of that for reference as well) and maybe in the DNA strand? Also I do not like the way they've just stamped the initials at the bottom - any way to work them in better? Lastly, I'm not sure the jester's face will translate well into a tattoo?

Will be on forearm from elbow to wrist, roughly 20 or so centimeters

Lastly, everything else I have is black/white. For this one I don’t want overwhelming color, I’d like to make the jester (and maybe the DNA?) pop with maybe some highlights, but not full color.
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