Packaging for a small-batch politically-driven DTC coffee brand

C'est ce que G4IC, LLC recherchait dans leur packaging design

We are designing new packaging for our groundsforimpeachmentcoffee.com products.

Currently we have two - opposition blend and resistance blend, offered in both whole bean and ground variants. You can see our current packing and messaging for each product below.

Our new packaging will be using 12oz flat bottom bags with a valve and rip zipper. The size will be 127x200x80mm (enough for a 12oz bag of coffee beans), and the material is Kraft paper (50g) that's 100% Compostable. A PDF of the design template is attached as a point of reference.

With the above information, looking for the creation of a design for this new packaging consistent with our brand voice, mission and anti-authoritarian / pro-democracy point-of-view.

The goal here is to elevate our packaging and brand from where we are today (basic brown or black gusset bag with a 3:4 sticker applied by roaster (pictures of current packing & label below).

Looking to preserve our co… Voir plus