HardCore Logo

C'est ce que "hardCORE" or "HARDCORE" recherchait dans leur logo design

We are a full-service health club chain based out of Georgia called BodyPlex. We are looking to add another small group training session called "hardcore", a 30 minute core workout. We need to have a logo designed for the program that we are going to roll out in mid march. A small group training session is one in which 4-10 people work out together with a personal trainer rather than the traditional 1 on 1 format. This workout is going to be intense, but we want a logo that is gender neutral. We are looking for this logo to communicate a "tough, but professional" message, something that has the "toughness" of a cross fit, and kind of the "grunge" theme you would find in the logo's for the adventure races "tough mudder" and "Savage race". If you google those two races, you can see what type of "logo" look we had in mind for this project. We would like the primary color associated into the design to be orange. Voir plus