Iconic beachside party venue looking for a new logo design

C'est ce que The Beery recherchait dans leur logo design

We are looking for a logo that talks directly to our 18-25yo Surfer / hipster demographic. This particular demographic knows our venue as "The Beery". The venue itself is an absolute beachfront outdoor venue that reaches a capacity of 1500 people every saturday and sunday. This demographic comes to us because we have the best in live entertainment, we are a place to be seen and we offer FUN. The venue is officially called the Florida Beach Bar but we wish to create this new "the Beery" logo so that we can talk directly to the younger market without confusing our other brand. Photo's are attached so you can see the venue in full swing Voir plus