Fashion startup needs to rework logo

C'est ce que Trunkist (any/all versions of capitals - all caps, no caps, T cap) recherchait dans leur logo design

We need to redo the logo for our fashion startup, Trunkist (www.trunkist.com). We work with fashion designers to display their designs on our website and handle all back-end fulfillment for them (fabric sourcing, garment manufacturing, customer service, etc.). The word Trunkist is a play on fashion trunk shows, where designers will show their wares in a small, intimate setting.

We are in process of redoing our website to feel more refined and luxe, away from a home design/crafty feeling. We want designers and customers to feel like they are getting a unique / exclusive garment that is made to last.

Our current logo is the word Trunkist with an elephant ("trunk" show!), see attached. We would like our name and the elephant in the final design, although would be happy to see versions without it as well as with the idea of an actual trunk (think old steamer trunk). It would be interesting to see examples of the elephant being a large component of the logo as well as one… Voir plus