Logo Design for Tech Startup Providing E-commerce for the Grocery Industry

C'est ce que Citrus recherchait dans leur logo design

Design Type: Logo

Business Name: Citrus

Core Business Product: Online and Mobile Shopping platform for the Supermarket/Grocery industry

Reasons for name: Relative to grocery industry, it has a "fresh" feel to it. It is short, but punchy, whilst being quite fun and disruptive.

We would like a logo that is bold, clean and crisp to reflect the name and our product offering.

I would like somehow to incorporate an image of Lime inside a shopping basket or cart so that customers can quickly link the logo to online shopping.

As the lime is green and the groceries are green i would like to see green as the major colour in the logo.

We are a young, fun, start up company aiming to take on the likes of Amazon Fresh, so our brand is important. it needs to reflect modern day, cool technology company, but also be clean and powerful enough to represent a multinational business.

We are also Business to Business only. We do not interact at all with end consumers.

Good Luck


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