Logo for travel club

C'est ce que Fine Boutiques - Immersive Travel recherchait dans leur logo design

We need a logo for a new travel club/agency. All details attached.
BRIEF: Fine Boutiques Logo

26/12/2014
BACKGROUND
Fine Boutiques is a new luxury travel brand. It aims to create an elite group of travel operators whose members shall all abide and actively promote the founding values:

Sustainability
Local travel
Boutique tourism
Cultural Awareness

Fine Boutiques aims to provide excellency in service and product offering to its customers. At the same time it aims to be a highly desirable and exclusive club for independent operators to apire to. As such it has two target audiences:
1. 30+ male & female, luxury travellers
2. Quasi-independent corporate audience
OBJECTIVE
To create a logo for use on online documents (newsletters, pdfs, etc), fineboutiques.com.
REQUIREMENTS - General
The logo should be easily adapted to offline media (business cards, press, magazine)
The logo should accurately transmit brand values and ethos.
The logo should include an additional version with the follo… Voir plus