Logo Design: startup consultancy (with accounting basis)

C'est ce que FinStart recherchait dans leur logo design

The business is based around accounting but does not want to be perceived as a typical accounting firm. Typical accountants are too focussed on tax compliance reporting and tend to ignore the client businesses management information requirements.

The business does the following:
* sets up the accounting and integrated systems (like point of sale /
inventory management / management reporting solutions) for the client
* works with the client to develop daily, weekly, monthly management reporting packs.
* also delivering ongoing compliance (tax) accounting
* focussed on SaaS/Cloud solutions (e.g. Xero & Vend)
* preferably for startup clients (or clients who are prepared to adopt significant change).

"Fin" as in financial. Leading to use of the prefix for packaged services like FinTax, FinTask,FinFund, etc. Also the brand "FinStart" would be used next to sub-brands, for example; "FinStart Hospo" which would target startup hospitality clients.
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