Logo Design Project

C'est ce que (None provided) recherchait dans leur logo design

Hi we sell boxing equipment. we are looking at redesigning our logo to stand alongside our own in a retail packaging situation. The target market is people going to the gym for boxfit classes, not real hardcore boxers.we feel like our current logo is more geared for this market. The logo needs to be instantly recognisable as NZ boxer but a little softer?

Our current logo attached
The logo of Punch will be replaced by our logo on this packaging attached Voir plus