Hurstville Private Hospital Maternity Branding

C'est ce que Hurstville Maternity recherchait dans leur logo design

To design an identity for a maternity hospital. A brand which was is not to be seen as a hospital but as a place where emotions, relationships and moments are brought to life.

Name options discussed:

- Incorporate word ‘Southern’? South Sydney Maternity Centre? But the word ‘Hurstville’ has such history attached (coming up 25 years) and positive associations (great quality of care, people having repeat babies there). From a practical perspective in website search, Hurstville would be searched on.

- The hospital used to be ‘Hurstville Community’. Re-introduce that? The homely/community feel really is valued by patients. But the word ‘Community’ may infer that the facility is not high tech, new?

- Keep word ‘Private’? Infers a certain quality, cachet of private maternity.

- ‘Hurstville Maternity’ current preferred option. Simple. Hurstville generally known as being the southern Sydney hub and keep in name for positive associations

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