Need a great logo for apparel company

C'est ce que Hell On recherchait dans leur logo design

I have been working on this for some time. The concept I currently have has a modified electronics "On" button in the logo. I am not sure that is what I am looking for. The name of the apparel is HELL ON. The idea is a mix between "No Fear" and "Quicksilver". However I am open to any creative ideas. The logo will be used on apparel and head wear. There should be a primary logo that reads HELL ON as well as a secondary logo with the brand icon. I am attaching what I currently have. I am not sure this is edgy enough for my target market of 14 to 25 year olds. Voir plus