105 Year old Australian Business Stationery Supplier needs a refreshing new look

C'est ce que Zions Systems, Zions Apparel, Zions Safety recherchait dans leur logo design

We need our current logo to be refreshed. The company was formed in 1907 and its current logo has not changed in 40 years. The company Zions Systems is number one in its category for specialised business stationery with an over 80% market share.
The logo is distinctive and has a very high identification rate which obviously we do not want to lose. Zions over the last few years has diversified into different product categories, Hi-Vis Safety clothing,
Corporate clothing, Personal Protective Equipment and recently Web based Business software including bookkeeping, CRM applications and OH&S applications. We use the same logo for each with word changes: Zions Apparel, Zions Safety etc. We feel the current logo does not do justice to the products and perhaps looks old fashioned to today's young business decision makers. We need a refreshed logo that maintains a close relationship to current logo especially in colours and can incorporate the different division brands. Voir plus