Persuasion Engines

C'est ce que Persuasion Engines recherchait dans leur logo design

We need a main logo for our new company 'Persuasion Engines'.

We have developed an innovative approach to understanding the reasons behind people's buying behaviours. We employ a private web-based-panel of 6000 people and ask them questions about their values, beliefs and motivations, in order that we can place their buying behaviours in the context of how *they* see their world and their place in it.

Providing this information to marketers, advertisers, designers and charities, enables those organisations to include the world-view of the person, at the centre of their own work.

At it's most basic, we have created 7 'PSYCHE' Types (7 values-sets that people exhibit, independent of their age, income, gender...).

e.g. it's not just a female consumer, married with kids, middle-income, living in a big house....

It becomes all the above plus "she's an Experimentalist [one of our '7 PSYCHE' types], first to try new products, ideas, services, and first to get bored of them if… Voir plus