Logo & brand symbol for climbing calm: mental training for climbers | coaching website, YouTube

C'est ce que climbing calm recherchait dans leur logo design

climbing calm is a UK-based performance psychology brand focused on mental training for climbers.

We coach climbers and athletes to improve their psychological performance and experience, working globally across coaching, YouTube, events, and workshops. The brand is led by a professional climber and BPS-accredited performance psychologist.

We are looking for a logo and brand mark/symbol that feels:

Professional
Clean and modern
Confident and grounded
Subtly connected to climbing and psychology

Logo direction
- Typography
Use either all lowercase or uppercase (not mixing per word) per word
Font should feel chunky, clean, and calm
Avoid thin, overly playful, or whimsical styles
- Hierarchy
“climbing” should feel lighter and more subtle
“calm” should pop, stand out as the primary focus

- Brand mark / symbol -
We want a distinctive, simple icon that can stand a… Voir plus