Liarflies - Colorado Fly Fishing Company Logo

C'est ce que Liarflies, Fort Collins, Colorado recherchait dans leur logo design

CREATIVE BRIEF: Liarflies Logo Redesign

About the Company
Colorado fly fishing guide service offering guided trips, classes, and hand-tied flies in Northern Colorado (Cache La Poudre, Big Thompson, Rocky Mountain National Park).

Target Audience
Boulder outdoor enthusiasts and everyday fly fishing folks across all experience levels.
Ages 25-60, active, educated, outdoor lifestyle focused.

Creative Direction
"Patagonia-esque" aesthetic. Think: The Mish + Riverside, Colorado + outdoor lifestyle brands.

Design Should Feel:
Authentic and modern, not overly polished
Adventurous but accessible
Premium without being pretentious
Colorado-rooted

Avoid:
Punk rock aesthetics
Overly traditional fly fishing clichés
Generic/corporate look

Key Elements to Consider:
Northern Colorado mountains/rivers
Fly fishing connection (subtle, not heavy-handed)
Craftsmanship (hand-tied flies)
Inclusi… Voir plus