Logo for a new Hard Money company that will be nation wide!

C'est ce que 321 Hard Money recherchait dans leur logo design

Logo Design Brief

Brand Name: 321 Hard Money

Company Overview

321 Hard Money is a direct private real estate lending company specializing in fast, asset-backed loans for commercial and investment real estate transactions under approximately $5 million. The company provides capital using private funds, not institutional bank money, brokered loans, or pooled investment funds.

The business operates on a direct lending model. There are no broker points, origination fees, or middlemen. Loans are typically structured as interest-only, around 11 percent, and secured by a first deed of trust. Borrowers are responsible for third-party closing costs such as title, legal, and servicing, but the lender does not profit from those fees.

The value proposition is simple: speed, clarity, and direct access to the decision-maker. Borrowers are not routed through call centers or sales teams. When someone works with 321 Hard Money, they deal directly with the l… Voir plus