New Whisky company requires branding/logo

C'est ce que Johnstone's Whisky recherchait dans leur logo design

Company Name:
Johnstone's Whisky

Background & Overview:
Johnstones Whisky is a New Zealand-based independent Scotch whisky bottler dedicated to craftsmanship, heritage, and quality. The brand seeks to build a long-term identity that is premium, timeless, and reflects family legacy and pride.

Target Audience:
Whisky connoisseurs and enthusiasts
Adults aged 30-55
Premium spirits consumers seeking authentic and high-quality products
International and domestic markets

Design Goals & Inspiration:
Convey heritage and legacy without feeling old-fashioned
Exude a sense of premium quality and timelessness suitable for a long-term whisky brand
Reflect family pride and tradition, with "Johnstone's" as the hero of the logo
Maintain a modern, elegant aesthetic that is versatile across various platforms and packaging

Style & Visual Preferences:
Classic and vintage-inspired with a contemporary, fresh fe… Voir plus