Men's Clothing Brand - The Common Donkey

C'est ce que The Common Donkey (& TCD option) recherchait dans leur logo design

The Common Donkey — Designer Brief
Overview
Brand name: The Common Donkey
Positioning: everyday wardrobe essentials for no-nonsense men aged 35–55. Clothes built for real life — hardworking, comfortable, durable, but most importantly quietly stylish. A relatable NZ/AU brand with dry, cheeky humour and a straightforward buying experience.
Objective: Create a visual identity, product direction and assets that communicate reliability, hardworking, stylish comfort, and a touch of humour.
Audience:
Primary: Males, 35–55, mid-to-upper income, family-focused or working professionals. Often time-poor, they “hate shopping” would prefer their Wife/Girlfriends to shop for them. Prefer clear, minimal choices. They care more about fit, comfort, durability and ease than fashion trends but do like to look good.
Brand Personality & Tone
Personality traits: Hardworking, dependable, honest, unpretentious, quietly witty. Like to look effortlessly good.
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