VMS system Logo (the company is Called nest)

C'est ce que Nest or NEST recherchait dans leur logo design

Creative Brief: Abstract Digital Nest Logo
Overview

We are developing a white-labeled Vendor Management System (VMS) branded as Nest, owned by an Indigenous, woman-led business. The logo must communicate:

Trust and innovation (as a technology platform)

Community and connection (aligned with Indigenous values)

Safety and nurturing growth (the symbolism of a nest and bird)

Scalability and professionalism (suitable for North American corporate markets)

Core Concept

Abstract Digital Nest — a modern, circular emblem representing the protective and connected nature of a nest, interpreted through interwoven arcs that also resemble network diagrams or digital pathways.
Negative space subtly suggests a bird or egg, without literal illustration.

Symbolism

Nest = Safety, community, platform foundation

Bird (abstract) = Vision, connection to land/sky, growth

Weaving arcs = Indigenous weaving… Voir plus