Rockridge Logo: New Community Branding Needed

C'est ce que Rockridge recherchait dans leur logo design

Rockridge is a new residential neighborhood development located in the Amarillo, Texas Panhandle. Inspired by the rugged beauty of nearby landscapes like Palo Duro Canyon, this community will blend natural elegance with timeless design. The neighborhood emphasizes outdoor living, regional character, and connection to nature.

Objective:
Create a memorable and versatile logo that reflects the spirit of Rockridge — rugged yet refined, rooted in the Texas Panhandle, and evocative of the land’s natural elements. The logo should feel upscale but grounded, fitting for signage, branding materials, and digital platforms.

Design Inspiration:
Please refer to the attached image boards, which showcase the desired textures, materials, and tone. Visual references include:

Rock formations and desert terrain from the Panhandle (especially hoodoos and mesa lines)
Native grasses and yucca plants
Warm earth tones, especially rusted steel, sandstone, burnt orange… Voir plus