Logo Design for South West Coaching by Steve

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South West Coaching by Steve is a personal coaching practice based in the South West of Western Australia. I work with people navigating major life transitions—such as retirement, relocation, or changing identity after a career. My approach is grounded, reflective, and personal.

At the heart of my coaching is the belief that we already hold the resources we need within us. My role is not to fix or direct, but to create the space for clarity, confidence, and inner growth to emerge. I work with people as they are—whole, complex, and resourceful.

This coaching is not about striving or self-improvement. It’s about reconnecting with who you are and what matters most to you, so you can move through change with resilience, ease, and authenticity.

I’m inviting your interpretation of this coaching philosophy. I don’t want to dictate colours or iconography too tightly—I’d like to see how you would visually represent the following themes:
• Growth from within
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