GiddySquid Children’s Swimwear

C'est ce que GiddySquid Children’s Swimwear recherchait dans leur logo design

Logo Design Brief – GiddySquid

Hi, I’m looking to redesign the logo for a children’s swimwear brand called GiddySquid. The current logo has some elements I really like, but overall there’s just too much going on. I’m now looking for something much more simplified, scaled down, and clean, while still keeping the playful, eco-conscious spirit of the brand.

I’ve attached several images to help explain the direction. The first image is the current logo, and the others are concept references and ideas. I’ve also included a few test logo layouts I’ve been playing around with myself to try out different typeface styles and explore the kind of simplicity I’m aiming for.
Needs to be gender neutral colours.

About the Brand
GiddySquid is a sustainable children’s swimwear brand. It’s fun, imaginative, and eco-friendly, and the logo should reflect those qualities in a way that appeals to both kids and parents. It should also be versatile and scalable, working ac… Voir plus