Start-up Beach Towel Company Logo and Lettering

C'est ce que Banner recherchait dans leur logo design

We are a start-up beach towel company looking for a logo and company lettering for our beach towel company. Our towels are the next big thing with terry on one side and a flat peshtemal on the other. They dry fast, pack small and are luxuriously soft. Our clients will mostly be women who are looking for towels for their home and family. We are an upscale brand but not expensive and want our brand to cater to both surfers, families, upperclass and resorts.
Want:
Clean serif font that is custom for our brand
Classic design
Flag in the logo
Navy color
Do not want anything beach-related Voir plus