Industrial Filtration Manufacturer Redesign

C'est ce que As Is. recherchait dans leur logo design

Sparkler Filters has recently undergone a rebranding to better represent our core business of manufacturing solid/liquid industrial filtration vessels for industries including but not limited to chemical, pharmaceutical, and biotech industries. Moving away from the concept of water filtration, our new logo captures this essence by depicting the removal of particles and the transformation of liquids.
For this project, we seek to conceptualize this idea from the logos icon—the separation of particles and clarifying of liquid—using "Sparkler Filters" itself to act as a metaphorical divider in the logo, visually communicating the transition from 'dirty' to 'clean'. See attached files.
We encourage designers to eliminate the icon, keep the concept of the bands/waves and particles flowing through/around these and keep the Sparkler Filters Venus Rising Text style in the final design. Voir plus