Logo redesign for innovative recycling company - Refonte logo entreprise innovante dans le recyclage

C'est ce que Cyclamen recherchait dans leur logo design

Our company Cyclamen is 10 years old. It has developed by innovating in the recycling of non-ferrous metals, mainly aluminium.
We find non-ferrous metals in household waste incineration ashes, clean them using our process and sort them using top-of-the-range technology (a succession of X-rays). At the end of the process, we have metals of different purity grades that we put back into the circular economy. For example, our aluminium is used to make windows.
The huge benefit is that our aluminium reduces the carbon footprint by 95% compared with aluminium from mining.
In conclusion, we are helping to decarbonise industry.
We are a BtoB business and we operate throughout Europe from France.
I want the logo to position us as a supplier of recycled and low-carbon materials, and ideally to highlight our innovative side.
I don't want the logo to have arrows to remind us of recycling. Our recycling activity is a means to an end, not an end in itself.

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