Logo for "Princeton Financial Planning" - a new financial planning business

C'est ce que Princeton Financial Planning - sub tagline: Cost-Conscious Confidence recherchait dans leur logo design

We are launching a new financial planning business called "Princeton Financial Planning" targeting HNW clients with disruptive pricing of ~$4k per year, representing a 50%+savings on what most clients pay for financial planning on over $1M in assets. Logo needs to be smart, modern, yet sophisticated enough to attract and win the trust of HNW clients. The logo look and feel needs to steer clear of Princeton University - no orange and black, no university buildings, nothing connected to the university. Attaching some sample presentation slides rom the eMoney financial planning software we will be using and would like the brand and logo not to conflict with that look and feel Voir plus