french etHiquette - a collection of brands 100% made in France

C'est ce que french etHiquette recherchait dans leur logo design

We need a logo for a company that represents various small brands, especially in clothing. All brands offer products that are 100% made in France, sustainable and of high quality. The logo should reflect the French "joie de vivre / joy of life" as well as a mix between premium but accessible/something special. It would be great to also have a hint in the logo to reflect sustainability. The target group are people between 30 and 55, with high education, based in Northern Europe (Germany, Austria, Benelux, Nordics, Ireland). They care about the environment but are not the ones shopping in organic shops only. They prefer smaller brands instead of big brands (Boss, Levis, IKKS,...) .

Additional information: "Etiquette" in French means label and is also a word understood in other European countries. "French Etiquette" is an expression that means french behaviour rules (how to great, how to interact, how to dress, how to eat,...) Voir plus