logo design for a financial advisory company called Perpetuity

C'est ce que Perpetuity recherchait dans leur logo design

Perpetuity is an organisation focused on Succession planning for small business owners in the financial / broker business sector.

This company will engage to walk the journey with small business owner (Broker or financial advisor) to advise and manage compliance around their exit /retirement strategy for their small business.

Consultants within the business are Actuaries, and will use their experience to value the business and then determine exit plans based on Sudden / emergency occurrences or a planned exit of the primary owner be it through buy out or acquisition.

The customer is an aged professional (60-65) coming up to retirement, strong values and has a solid legacy that they want to leave behind

Colours - neutral,silver, grey, with a selected highlight colour (designer can guide)

Positioning - Value Based, Niche Specialisation in the financial advisory and insurance sectors,
Leader Based - they are Actuaries and well establishe… Voir plus