Optima Living Seniors Care - Wayfinding Tool

C'est ce que Wayfinding recherchait dans leur logo design

Background: We own and operate Independent Living, Assisted Living, and Supportive Living communities in Canada, providing seniors with the opportunity to live a life they desire, focusing on their holistic wellbeing.
In order to fulfil our desire to provide quality care and services we must engage in a thorough audit process which involves evaluating various elements of our services on an ongoing basis. By engaging in this evaluation we hope to provide guidance to our communities and management in how to better improve services. This audit tool has been coined our “Wayfinding” tool.

Task: It is for this Wayfinding tool that we hope to create a logo.
We hope for this logo to be simple, yet impactful in how these audits will help guide our teams towards operational excellence. This logo may have nautical elements to it, for example a compass to exemplify it’s role as a guide and journey.
Attached you will find a copy of our Optima Living, company logo to provide gu… Voir plus