Athletic training equipment company logo design

C'est ce que GymProven recherchait dans leur logo design

Athletic equipment company offering products for commercial settings (gym, yoga studio, gymnastics facility, CrossFit facility, others) and retail consumers for use in their own homes. Consumer base is broad, aesthetic for logo cant confine the company to one particular market segment or look like it only belongs one setting, needs to feel universal. (Rogue and CrossFit have a very industrial look to their aesthetic that targets a very specific category of consumers). I like the idea of a generic symbol to go with the company name but it's not a requirement. I am open to creative thinking here.

I like Lululemon, Nike, adidas, peloton, under armor, puma, and other brands with logos that are universal. I would like something that pops more and has a more unique feel while maintaining that universal appeal. Things that wont work are rogue, CrossFit, or anything that targets that specific feel. I personally like the aesthetic but it can't be that specific. Voir plus